Pick Durable if you are starting out and want a site online fast, with a CRM, online booking and AI agents bundled in; its pricing page says 30 seconds, and there is a free plan. Pick Think Bright Sites if you have an established site worth keeping and want it rebuilt from its address, reviewed by a person before it goes live.
What each one gives you, who does the work, and what it costs to start.
| Durable | Think Bright Sites | |
|---|---|---|
| What you get | An AI-built website with a built-in CRM, online booking synced to your calendar, and AI agents for blogs, reviews and SEO. | Your existing site rebuilt on the Think Bright System, our own catalog of rows, page by page. You see the match before anything changes. |
| Who does the work | Durable's AI and AI agents, with your edits. Grow adds a 1:1 onboarding call with a Durable expert. | HANS, our AI, does the build. A person reviews it. You approve the match and every change. |
| Starting price | Free plan. Launch from $22/mo and Grow from $41/mo; yearly billing saves 15%. | Landing page $19.95/mo. Sites self-serve $49.95/mo (in development). With our help: $499 setup. Services, managed marketing, from $750/mo. |
| Build time | Its pricing page says "Ready to go online in 30 seconds." | The automated rebuild runs in minutes. A person then reviews it before it goes live, so go-live is not instant. |
| Editing | Website edits with AI on paid plans. No-code; HTML customization is limited. | Click into the text on your page and edit it in place, or leave a voice note. No AI credit meter. |
| Hosting | Included, on Cloudflare. A free durable.site subdomain; your own domain on paid plans. | Included, on a Think Bright address (yourname.thinkbrightsites.com). Connecting your own domain is on our roadmap. |
| Exit and export | Its FAQ says that on cancelling, it arranges to transfer your custom domain to you. | Pages are static HTML, and every build carries a README of what runs where. A packaged export you download yourself is on our roadmap. |
| AI involvement | AI credits: 300 on Free, 1,000 a month on Launch, 5,000 a month on Grow. | HANS reads your live site and rebuilds each row with your own words and photos. Nothing is invented. |
| Human review | — | A person reviews every row before go-live. |
A dash means the Durable pages we read did not say.
Landing page: one focused page for your offer, hosted on thinkbrightsites.com.
Sites, self-serve: your site rebuilt, and you make the changes with our editor.
One or two interview meetings, a final presentation, then edits by email.
Services: HANS does the work every month and a person approves every change.
Every plan: HANS does the work, and a person reviews before go-live. Pricing details →
Durable generates a new site. We rebuild the one you already have, row by row, and a person reviews every row before go-live. The automated rebuild runs in minutes; the review is what takes longer.
Durable has a free plan, with Launch from $22 a month and Grow from $41 a month. Our landing page is $19.95/mo; the self-serve site plan, in development, is $49.95/mo.
Forms on a Think Bright site save to our own records. Booking is not built yet; if you need booking today, Durable includes it.
Sources, read 14 October 2026: durable.com/pricing. Our prices and features: Think Bright Sites, as of the same date.
Paste your URL. HANS rebuilds your site and shows you the match before anything changes. A person reviews it before it goes live.